A blank paper hang tag on a string, lying on grey woven fabric.

For label, tag and packaging manufacturers, and the brands they supply

Product Traceability You Can Sell Under Your Own Name

Runs on the platform behind DigitalProductPassport

How It Works

From the Print Run to the Phone

Issue the Codes

Each model, batch or single item gets its own identifier and a permanent QR code whose web address follows the GS1 Digital Link standard. Your press prints the codes as variable data, like the batch numbers it already prints.

Add the Product Data

Composition, origin, certificates, care instructions: whatever your customer wants to show. Type it into the dashboard or send it through the API from an ERP or PIM.

Scan Without an App

An ordinary phone camera opens the page. It loads in the language the phone is set to, in any of the 24 official EU languages.

Update After Printing

When the data changes, the page changes and the label stays as it is. The printed code always leads to the current version.

Built for the Companies Behind the Label

Who It’s For

For Label and Tag Manufacturers

Say yes when customers ask

Brands are asking their label suppliers for QR traceability, and some suppliers already offer it. Add it to the labels you already produce, without building or maintaining the software yourself.

For Packaging Manufacturers

Make the code on the pack worth scanning

A QR code on a carton or pouch can open a page the brand keeps up to date: what the product is, where it was made, how to dispose of the packaging. You print the code, and the brand fills in the page.

For Brands

One page per product, or per item

Composition, origin, certificates and care in one place you control. With item-level codes every unit has its own address, which makes a copied code harder to pass off.

Your Brand Alone, or Ours Alongside It

White-label and co-branded run on the same platform. What changes is whose name your customers see.

White-label: the passport pages, the QR codes and the dashboard run on your domain, in your design. To your customers, traceability is something your company provides, and we stay out of sight. Co-branded: you remain the commercial partner, and the passport pages name WIARA as the technology partner. In both cases the customer relationship stays with you, and you set the price you charge.

What’s Included

Identifiers and QR Codes

Model, batch or item level, on permanent addresses that follow GS1 Digital Link.

Pages in 24 EU Languages

The page opens in the language of the phone that scanned it.

Your Domain and Design

Pages, codes and dashboard under your brand on white-label, or carrying both names on co-branded.

API Access

Create codes and pages in bulk from your ERP, PIM or production system.

Your Data, Exportable

Full export at any time, in open formats. Hosted in the EU, in Frankfurt.

Built on Our Digital Product Passport Platform

When the EU passport arrives for a product group, it builds on the records already there.

Traceability runs on DigitalProductPassport, the platform WIARA built for the EU Digital Product Passport under the ESPR. The passport becomes mandatory one product group at a time, through delegated acts that are still being adopted. Because traceability and the passport share the same records, a customer who already uses traceability will not need a new project when the rules for their group arrive. We add the passport fields to the records they already have. Any new data the rules ask for still has to be collected, and it goes into the same system.

Visit DigitalProductPassport

Clarity

Before You Start

No. Each code is a web address, and your press prints it as variable data, the same way it prints batch numbers and barcodes now. If it can print a different barcode on every label, it can print these.

Not on its own. A printed code can be photographed and copied onto a fake. Item-level codes make that harder to get away with. Each unit has its own address, so a copied code leads to the page of one specific item, with details such as its serial number that a buyer or inspector can compare with the product in hand. If counterfeiting is a serious problem in your market, tell us and we will look at it with you.

Your customer owns their product data, and we process it on their behalf. It can be exported in full at any time, in open formats, so nobody is locked in.

You update the page and leave the label alone. The code keeps pointing to the same address, and that address always shows the current version.

Not quite, although both run on the same platform and the same records. Traceability is voluntary, and you can offer it today. The digital product passport is what EU rules will require, one product group at a time, and the records a customer builds for traceability carry over to it.

Not yet. Sewn-in RFID tags, for warehouse inventory and checkout-free retail, are on our roadmap. What we deliver today is QR. If RFID is part of your plans, talk to us early so we can build it around a real use case.

Yes. Everything the dashboard does is also available through our REST API, so an ERP, PIM or production system can create codes and pages without anyone retyping data.

Built to Work Together